Bachelor of Arts (BA) in Management, Marketing Emphasis
Degree Requirements
36 required credit hours (12 courses)
27 general education credit hours (9 courses)
65 elective credit hours (22 courses)
| Required Courses | |||
|---|---|---|---|
|
ACCT
|
2010
|
Financial Accounting I |
3 CR
|
| ACCT | 2025 | Managerial Accounting | 3 CR |
| ECON | 2020 | Principles of Microeconomics | 3 CR |
| ECON | 2030 | Principles of Macroeconomics | 3 CR |
| MNGT | 2100 | Management Theory and Practices | 3 CR |
| MNGT | 3280 | Introduction to Business Law | 3 CR |
| MNGT | 3400 | Human Resource Management | 3 CR |
| MNGT | 3500 | Marketing | 3 CR |
| MNGT | 3510 | Advertising | 3 CR |
| MNGT | 4330 | International Marketing | 3 CR |
| MNGT | 4570 | Marketing Research | 3 CR |
| MNGT | 4920 | Marketing Strategies (Overview) | 3 CR |
Double Major
A student may major in any management program and the BS in business administration without substituting courses for ACCT 2010, ACCT 2025, ECON 2020, ECON 2030, and MNGT 2100, which reduces the requirement for the second major by 15 credits. However, substitutions will be required for courses required by both majors that are not on this list.
Management Minor
18 credits in Management
Program Description
The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions. Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required prior to basic marketing decisions.
