Dr. Maria Madlberger
Habilitation (venia docendi, Business Administration, Vienna University of Economics and Business, 2009)
Doctorate (Social and Economic Sciences, Vienna University of Economics and Business, 2002) Magister (Commerce, Vienna University of Economics and Business, 1998)

Country of Origin: Austria

Current position: Senior Research Professor, Webster University, Vienna, Austria.

Courses taught at Webster:
Undergraduate: Marketing Research, Issues in Management: E-Commerce
Graduate: Marketing Management, Marketing Channel Management, Business Research Analysis

Background and Facts

Dr. Maria Madlberger is a Senior Research professor at Webster University Vienna. Her current research interests are related to the areas of supply chain management, information systems, marketing, and electronic commerce. Recently Maria has finished several quantitative studies on interorganizational information sharing, the application of the radio frequency identification (RFID) technology in the supply chain, the use of interorganizational systems (IOS) by retailers and manufacturers, and participation in efficient consumer response (ECR)-based interfirm collaboration. In the field of e-commerce Maria investigates issues of online consumer behavior, multichannel retailing, and online marketing.

Maria has authored almost 60 publications in academic journals, conference proceedings, book chapters, and books. Besides that Maria presents her research at renowned practitioner congresses, among them the ECR Europe Annual Conference and the ECR D-A-CH Conference. She collaborates with firms and institutions in various industries, among which are Spar, GS1, ECR, Rewe, Geizhals.at etc. For her research achievements she was awarded the Stephan Koren Prize and the Dr. Maria Schaumayer Prize.

Maria is an Associate Editor of the Electronic Commerce Research Journal and a regular reviewer of scholarly journals, e.g., Marketing Science, European Journal of Information Systems (EJIS), Electronic Markets etc. In addition she is engaged as a track and session chair at academic conferences such as Wirtschaftsinformatik, European Conference on Information Systems (ECIS) or Networking and Electronic Commerce Conference (NAEC).

Prior to her position at Webster Vienna, Maria was an Assistant Professor at the Vienna University of Economics and Business (WU) at the Institute for Management Information Systems. She finished her Habilitation (Venia Docendi) titled "The Interorganizational Information Flow. Interorganizational Systems and Collaboration in the Supply Chain" in February 2009. Maria started her academic career at the Institute for Retailing and Marketing at the WU. Before that she was a specialized journalist at Key Account, an Austrian high-quality trade journal for the top management in FMCG retailing and manufacturing.

Selected Publications

  • Madlberger, M. (2009) “What Drives Firms to Engage in Interorganizational Information Sharing in Supply Chain Management?”, International Journal of e-Collaboration, Vol. 5, No. 2, 18-42.

  • Madlberger, M., Roztocki,N. (2009) “Digital Cross-Organizational and Cross-Border Collaboration: A Scientometric Study”, Proceedings of the 42nd Hawaii International Conference on System Sciences.

  • Madlberger, M. (2009) “A Model of Antecedents of RFID Adoption Intention in the Supply Chain”, Proceedings of the 42nd Hawaii International Conference on System Sciences.

  • Madlberger, M., Roztocki, N. (2008) “Cross-Organizational and Cross-Border IS/IT Collaboration: A Literature Review”, Proceedings of the 14th Americas Conference on Information Systems, August 2008, Toronto, Canada.

  • Haghirian, P., Madlberger, M., Inoue, A. (2008) “Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes”, Proceedings of the 41st Hawaii International Conference on System Sciences, January 2008, Waikoloa, Big Island of Hawaii, HI.

  • Madlberger, M. (2008) “Online Shopping and Catalog Shopping: Exogenous and Endogenous Antecedents of Consumers’ Channel Choice”, in: Khosrow-Pour, M. (ed.) Web Technologies for Commerce and Services Online, IGI Global. Hershey, PA.

  • Zumpe, S., Madlberger, M. (2007) “Serving Online Customers Better in the Tourism Industry”, Information Age, November/December, 48-52.

  • Hansen, H.R., Knotzer, N., Madlberger, M. (2007) „Empfehlungssysteme zur Verkaufsberatung im Internet – State of the Art und Konsumentenakzeptanz“, Wirtschaftsinformatik Vol. 49, No. 1, 50-61.

  • Hansen, H.R., Madlberger, M. (2007) „Beziehungen zwischen dem Internet-Vertrieb und anderen Absatzwegen im Einzelhandel“, in: Wirtz, B.W. (ed.) Handbuch Multi-Channel-Marketing, Gabler, Wiesbaden, 763-787.

  • Haghirian, P., Madlberger, M. (2007) “Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices: Some Evidence from Europe and Japan”, in: Huang, W., Wang, Y., Day, J. (eds.) Global Mobile Commerce. Strategies, Implementation and Case Studies, IGI Global, Hershey, PA, 215-234.

  • Madlberger, M. (2006) "Exogenous and Endogenous Antecedents of Online Shopping in a Multi-Channel Environment: Evidence from a Catalog Retailer in the German-Speaking World", Journal of Electronic Commerce in Organizations, Vol. 4, No. 4, 29-52.

  • Madlberger, M. (2005) “Application of Internet-based Marketing Instruments”, in: Krishnamurthy, S. (ed.) Contemporary Research in E-Marketing Volume 2, Hershey, PA, Idea Group, 284-303.

  • Madlberger, M. (2004) Electronic Retailing, Deutscher Universitätsverlag – Gabler Edition Wissenschaft: Wiesbaden, Germany.

  • Madlberger, M., Kotzab, H. (2001): “State of the Art of Electronic Retailing in Austria”,  Electronic Markets (EM), Vol. 11, No. 1, 64-74.

  • Kotzab, H., Madlberger, M. (2001) “European Retailing in E-Transition? An Empirical Evaluation of Web-based Retailing - Indications from Austria”, International Journal of Physical Distribution & Logistics Management (IJPDLM), Vol. 31, No. 6, 440-462.