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Alumni from our Global Campuses

The objective of the marketing core is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures, and analytics required to produce impactful marketing decisions.

Intake/Entry: Fall semester only

Four Webster students sit at a table of computers, one uses a mouse and all look at a single monitor.

Learning Outcomes

  • Graduates will be able to explain the important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing.
  • Graduates will be able to effectively apply important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing when analyzing complex marketing situations.
  • Graduates will be able to effectively integrate (or synthesize) important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing as demonstrated through the successful development of a marketing plan.

ACBSP Accreditation for The Walker School of Business & Technology

The Walker School of Business & Technology is proud to be accredited by the Accreditation Council for Business Schools and Programs (ACBSP) for the Master of Science in Marketing. ACBSP is dedicated to improving the quality of business schools and programs around the world, and ultimately to improving the practice of business in every industry around the world.

ACBSP Accredited

Master of Science (MSc) in Marketing Program

The Master of Science (MSc) in Marketing requires successful completion of 36 US credit hours. Students who require prerequisite courses may have to complete more than the minimum required US credit hours for this degree. *Fall 2018 intake or later.

The following courses are required for the MSc in Marketing:

Note: Program prerequisites are to be completed before beginning MSc in Marketing coursework. BUSN 5000 Business is required for students who have not completed an accredited undergraduate degree in business or management within the five years prior to entering the MSc in Marketing program. If the appropriate undergraduate program was completed more than five years prior to entering the program, the department will allow a waiver if the student demonstrates command of the content area by successfully completing a waiver examination. If you are interested in taking a prerequisite waiver examination, please see the department coordinator.

  • Writing Support from Webster University's Reeg Academic Resource Center, includes APA citation rules and style guide.
  • Webster Vienna (Connections).

Business and Management Library Resources

After Graduation

MSc in Marketing graduates find careers in marketing, advertising, communications, and public relations. Potential employers include advertising and public relations agencies, non-profit organizations, and the marketing departments of large corporations, all of whom seek out professionals who understand the fundamentals of marketing research, analytics, and statistics as well as channels and promotional management and digital marketing.

Faculty — Business and Management

Active in 2020-2021

Dr. Florin Abazi

Computer Science

Dr. Mehdi Ali


Dr. Maximilian Benner, MSc


Mr. Alfred Dolecek, MSc

Accounting and Marketing

Univ.-Doz. Dr. Claus Ebster

Marketing and Management

Mag. Alexandra Federer, MBA


Mr. Massimiliano Falcinelli, MS

Computer Science

Dr. Paul Fischer, LLM

Business Law

Dr. Andrea Gaal


Dr. Hossein Hassani


Ms. Casandra Hutchinson, MSc

Math and Statistics

Prof. Mag. Dr. Dr. Petra Inwinkl


Mr. Michael Kapfer, MBA

Marketing and Public Relations

Dr. Christian Kreuzer


Dr. Christopher Kronenberg

Management and Entrepreneurship

Mr. Charles La Fond, MBA


Dr. Xavier Matteucci


Mr. Alan Noble, MA


Dr. Heinz Palasser, MBA, MSc


Mag. Svetla Pehlivanova-Porenta


Dr. Hanno Poeschl, MSc, MBA

Finance and Management

Dr. Rudolf Rössel, MBA

Computer Science

Dr. Roman G. Seligo

Sales Management

Mr. Robert Senz


Dr. A. Nicholas Simon

Business Law

Dr. Christian Steineder


Mr. Miguel Suarez Vasquez, PhD, MSc, MBA

Business and Accounting

Dr. Owat Sunanta

Math and Statistics

Mr. William Tippin, DM, CMC

Management [Fall 2020 Visiting Sverdrup Fellow]

Mr. Emil Tsenov, MA


Dipl.Kfm. Norbert Wetzel, MBA

Finance and Human Resources Management

Mag. Christian Wozabal, MBA


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