Contact the Admissions Office
Call +43 (0) 664 427 3641, message us on WhatsApp/Viber,
or email the Admissions office at admissions@webster.ac.at.
Call +43 (0) 664 427 3641, message us on WhatsApp/Viber,
or email the Admissions office at admissions@webster.ac.at.
The objective of the marketing core is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures, and analytics required to produce impactful marketing decisions.
Intake/Entry: Fall semester only
The Walker School of Business & Technology is proud to be accredited by the Accreditation Council for Business Schools and Programs (ACBSP) for the Master of Science in Marketing. ACBSP is dedicated to improving the quality of business schools and programs around the world, and ultimately to improving the practice of business in every industry around the world.
The Master of Science (MSc) in Marketing requires successful completion of 36 US credit hours. Students who require prerequisite courses may have to complete more than the minimum required US credit hours for this degree. *Fall 2018 intake or later.
The following courses are required for the MSc in Marketing:
Note: Program prerequisites are to be completed before beginning MSc in Marketing coursework. BUSN 5000 Business is required for students who have not completed an accredited undergraduate degree in business or management within the five years prior to entering the MSc in Marketing program. If the appropriate undergraduate program was completed more than five years prior to entering the program, the department will allow a waiver if the student demonstrates command of the content area by successfully completing a waiver examination. If you are interested in taking a prerequisite waiver examination, please see the department coordinator.
MSc in Marketing graduates find careers in marketing, advertising, communications, and public relations. Potential employers include advertising and public relations agencies, non-profit organizations, and the marketing departments of large corporations, all of whom seek out professionals who understand the fundamentals of marketing research, analytics, and statistics as well as channels and promotional management and digital marketing.
Active in 2020-2021
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