Contact the Admissions Office
Call +43 (0) 664 427 3641, message us on WhatsApp/Viber,
or email the Admissions office at admissions@webster.ac.at.
Call +43 (0) 664 427 3641, message us on WhatsApp/Viber,
or email the Admissions office at admissions@webster.ac.at.
The Bachelor of Arts in Strategic Communication (BA) provides you with the skills and knowledge for leadership positions in advertising, public relations, promotions, campaigns, corporate communication, and more. The program combines knowledge management, public relations, problem-solving, negotiation, leadership, persuasion, media literacy, communication theory, corporate and crisis communication, promotions, and communication campaigns that graduates can apply in workforce situations. By the end of the program, you will be proficient in strategic writing and message creation, research, audience analysis, persuasion, and new/social media skills as you undertake a career in nearly any industry in which organizations need to create communication strategies.
Students who complete this program will be able to:
Apply the acquired knowledge, skills and research methods to the completion of an original thesis in strategic communication.
Gain exposure to global connectivity and interactivity through the exploration of corporate, social and political environments across borders.
Apply current communication and media technologies to address clients’ problems related to advocacy and/or reputation management.
Demonstrate knowledge of the fundamental theories and ethical best practices of strategic communication.
WVPU’s Bachelor of Arts in Strategic Communication program thoroughly examines the communicative practices within and among organizations and their constituencies. Students undergo a rigorous program of scholarly training that prepares them to carry out requisite levels of research and proceed into more advanced studies. Students learn how to apply theoretical knowledge in written and oral demonstrations and build a professional toolkit preparing them to understand the nuances of digital media literacies, both as a producer and as a consumer of media texts.
Students also acquire advanced knowledge and develop skills and competencies in public relations, advertising, media studies, and speech communication, as well as knowledge management, negotiation, leadership, persuasion, corporate and crisis communication, promotions and communication campaigns. Through exposure to and participation in faculty research, as well as interaction with an array of experts and prominent external lecturers, students gain valuable insight into how to use strategic writing and message creation, research, audience analysis, persuasion, and social media skills to create communication strategies. They learn to work independently and how to collaborate with others on constructing and communicating strategically important messages in a professionally sound and ethical manner, in line with WVPU’s profile and objectives.
Graduates of the program can perform tasks at a high professional level. They possess an in-depth theoretical and practical knowledge of modern communication strategies and their workforce-ready skills prepare them for leadership positions. They are critical, independent thinkers capable of collaboration and leadership, able to deal with comprehensive challenges in changing contexts, able to take on and manage projects, and take responsibility for decision-making. The program’s strong focus on research, methods, and analysis combined with frequent exposure to real-world cases and practical exercises ensures that its graduates can develop innovative approaches to solve known and unforeseen problems. They are thus fully qualified for the degree they earned, professionally ready to begin their careers and make a difference, and they possess the scholarly foundation necessary to pursue an advanced degree. As a result, many of the program’s graduates will take a position in organizational and corporate communication in both the public and private sectors working on promotional campaigns, public relations, media consultation, digital messaging, and manage social media, while others will go on to successfully complete advanced academic degrees.
Phil Moran, PhD
Media Production
philipmoran96@webster.edu
Rafal Morusiewicz, PhD
Film Studies
rmorusiewicz30@webster.edu
Seth Weiner, BFA, M.Arch
Digital Production Tools
sethweiner14@webster.edu
The Bachelor of Arts in Strategic Communication curriculum is organized into five modules and a thesis, including:
Full-time students working toward the Bachelor of Arts in Strategic Communication will usually carry a course load of five courses per semester (30 ECTS). The regular duration of the program is 4 years (8 semesters). Students usually attend 36 hours of courses over a 12-week calendar period concurrent with 114 hours of self-learning.
Discipline Core Module 1: Foundation
Discipline Core Module 2: Methods
Practical Training Module
This includes two practical applications courses that will enhance the student’s third and fourth year experience in terms of hands-on, applied, professional development.
Students may choose 36 ECTS from any of WVPU’s course offerings. However, students are recommended to select up to 36 ECTS from the following pre-approved list of discipline-specific courses:
Please see WVPU’S Thesis Guidelines for more information on Thesis requirements, as well as the Media Communications Department undergraduate guidelines on Connections (for current students).
For a detailed description and a roadmap of the program, please see Study Plan and Regulations. Full course descriptions, individual learning outcomes, details about ECTS, weekly study schedules, and assessment criteria are available in each course syllabus, available via Courses@WVPU.
Add the minor in media studies on to your undergraduate degree.
Successful graduates of this program will be able to: