Contact the Admissions Office
Call +43 (0) 664 427 3641, message us on WhatsApp/Viber,
or email the Admissions office at admissions@webster.ac.at.
Call +43 (0) 664 427 3641, message us on WhatsApp/Viber,
or email the Admissions office at admissions@webster.ac.at.
Management is the ability to effectively coordinate people and resources to achieve the goals of an organization. The knowledge and skills acquired through the Bachelor of Arts in Management, i.e., the exploration of all aspects of managerial work and decision-making, provide the student with the necessary insights and tools to direct the flow of information, people and materials in a company.
Areas of Emphasis for the BA in Management include International Business and Marketing.
A minimum of 120 US credit hours consisting of the following: a minimum of 61 required US credit hours of major coursework (see below); a minimum of 30 US credit hours from the Global Citizenship Program; and 29 US credit hours of electives.
*Fall 2019 intake or later. (View previous degree requirements.)
Active in 2020–2021
Dr. Florin Abazi Dr. Mehdi Ali Dr. Maximilian Benner, M.Sc. Mr. Alfred Dolecek, MSc. Univ.-Doz. Dr. Claus Ebster Mr. Massimiliano Falcinelli, MS Mag. Alexandra Federer, MBA Dr. Paul Fischer, LLM Dr. Andrea Gaal Dr. Hossein Hassani Ms. Casandra Hutchinson, MSc Prof. Mag. Dr. Petra Inwinkl Mr. Michael Kapfer, MBA Dr. Christian Kreuzer Dr. Christopher Kronenberg Mr. Charles La Fond, MBA Dr. Xavier Matteucci Mr. Alan Noble, MA Dr. Heinz Palasser, MBA, MSc Mag. Svetla Pehlivanova-Porenta Dr. Hanno Poeschl, MSc, MBA Dr. Rudolf Rössel, MBA Dr. Roman G. Seligo Mag. Robert Senz Dr. A. Nicholas Simon Dr. Christian Steineder Mr. Miguel Suarez Vasquez, PhD, MSc, MBA Dr. Owat Sunanta Mr. William Tippin, DM, CMC Mr. Emil Tsenov, MA Dipl.Kfm. Norbert Wetzel, MBA Mag. Christian Wozabal, MBA |
The Bachelor of Arts (BA) in Management with an emphasis in International Business degree covers all aspects of management with a special focus on the complexities of leading people and directing an organization’s resources in an international/global setting. Topics include the dynamics of globalization, the organization and strategic planning of multinational and transnational organizations, foreign subsidiary coordination and control, and special human resource issues such as cross-cultural management and expatriate employees. Time is given to all aspects of marketing for foreign markets. Students will also receive a sound understanding of what economic forces drive international markets and the complexities they will face dealing with trade barriers, issues of standardization/adaptation, foreign exchange markets, etc.
*Fall 2019 intake or later. (View previous degree requirements.)
One course from each of the following four international areas (12 credit hours)
12 credit hours in German, French, Spanish, or Italian. This requirement is waived for students whose native language is not English.
The Bachelor of Arts (BA) in Management with an emphasis in Marketing covers all basic functions of management — exploring the internal and external influences that bear on managerial activities and decision making — while providing a specialization in Marketing. The program addresses the planning, organization, and implementation of marketing strategies, covering such issues as advertising, channel management, sales management, pricing policies, market research and communication. An important objective of the program is to provide students with an understanding of consumer behavior.
*Fall 2020 intake or later. (View previous degree requirements.)