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Management is the ability to effectively coordinate people and resources to achieve the goals of an organization. The knowledge and skills acquired through the Bachelor of Arts in Management, i.e., the exploration of all aspects of managerial work and decision-making, provide the student with the necessary insights and tools to direct the flow of information, people and materials in a company.
Areas of Emphasis for the BA in Management include International Business and Marketing.
Learning Outcomes
- Students will explain the important terminology, facts, concepts, principles, analytic techniques and theories used in management.
- Students will be able to identify and apply appropriate terminology, facts, concepts, principles, analytic techniques and theories used in management when analyzing moderately complex situations.
- Students will be able to synthesize and integrate important concepts, principles, and theories used in management into solutions to moderately complex management problems.
General Information about the BA in Management
A minimum of 120 US credit hours consisting of the following: a minimum of 61 required US credit hours of major coursework (see below); a minimum of 30 US credit hours from the Global Citizenship Program; and 29 US credit hours of electives.
*Fall 2019 intake or later. (View previous degree requirements.)
Core
- ACCT 2010 Financial Accounting I (3 credit hours)
- CSIS 1500 Introduction to Business Technologies (3 credit hours)
- ECON 2020 Principles of Microeconomics (3 credit hours)
Prerequisite: MATH 1430 or STAT 1100 (can be taken concurrently) - ECON 2030 Principles of Macroeconomics (3 credit hours)
Prerequisite: ECON 2020 - MNGT 2100 Management Theory and Practices (3 credit hours)
- MNGT 2500 Marketing (formerly MNGT 3500; 3 credit hours)
- BUSN 2750 Introduction to Statistics (3 credit hours)
Prerequisite: MATH 1430 or STAT 1100 - WSBT 2000 Career Exploration (1 credit hour)
- WSBT 2300 Personal Branding (1 credit hour)
Prerequisite: WSBT 2000 - WSBT 2700 Career Management Strategies (1 credit hour)
Prerequisites: WSBT 2000 and WSBT 2300 - MNGT 3320 Business Law: International (3 credit hours)
Prerequisite: MNGT 2100 - MNGT 3400 Human Resource Management (3 credit hours)
Prerequisite: MNGT 2100 - MNGT 3450 Principles of Organizational Behavior (3 credit hours)
Prerequisite: MNGT 2100 - BUSN 3710 Entrepreneurial Financial Management (3 credit hours)
Prerequisite: FINC 3210 - MNGT 2150 Business Ethics (3 credit hours)
Previously: BUSN 4300 - ONE of the following
- MNGT 4100 International Management (3 credit hours)
Prerequisites: MNGT 2100 and MNGT 3400 - MNGT 4330 International Marketing (3 credit hours)
Prerequisite: MNGT 2500 - MNGT 3740 Global Entrepreneurship (3 credit hours)
Prerequisite: MNGT 3700 or permission from instructor
- MNGT 4100 International Management (3 credit hours)
- MNGT 4900 Managerial Policies and Strategies (3 credit hours)
Prerequisite: All major core courses - MNGT 4970 Bachelor Thesis (4 credit hours)
Prerequisite: All major core courses
Vienna Campus Required Core Courses
- MATH 1430 College Algebra (3 credit hours)
- ACCT 2025 Managerial Accounting (3 credit hours)
Prerequisite: ACCT 2010 - BUSN 2825 Introduction to Research Design and Methods (3 credit hours)
Prerequisite: BUSN 2750 - FINC 3210 Principles of Finance (3 credit hours)
Prerequisite: BUSN 2750, ACCT 2010, ACCT 2025
Students wishing to complete a double major with the bachelor of arts (BA) in Management
may only do so with majors offered outside the Department of Business and Management.
Industries as diverse as fashion, health, food, travel, logistics, and construction
— just to name a few — require competent managers with a clear understanding of organizational
structure, operational systems and change management. Employers seek out employees
with critical-thinking skills, good decision-making capabilities, and strong leadership
skills, all elements of a degree at WVPU.
Resources
WVPU Business and Management Faculty Members:
Active in 2020–2021
|
Dr. Florin Abazi Dr. Mehdi Ali Dr. Maximilian Benner, M.Sc. Mr. Alfred Dolecek, MSc. Univ.-Doz. Dr. Claus Ebster Mr. Massimiliano Falcinelli, MS Mag. Alexandra Federer, MBA Dr. Paul Fischer, LLM Dr. Andrea Gaal Dr. Hossein Hassani Ms. Casandra Hutchinson, MSc Prof. Mag. Dr. Petra Inwinkl Mr. Michael Kapfer, MBA Dr. Christian Kreuzer Dr. Christopher Kronenberg Mr. Charles La Fond, MBA Dr. Xavier Matteucci Mr. Alan Noble, MA Dr. Heinz Palasser, MBA, MSc Mag. Svetla Pehlivanova-Porenta Dr. Hanno Poeschl, MSc, MBA Dr. Rudolf Rössel, MBA Dr. Roman G. Seligo Mag. Robert Senz Dr. A. Nicholas Simon Dr. Christian Steineder Mr. Miguel Suarez Vasquez, PhD, MSc, MBA Dr. Owat Sunanta Mr. William Tippin, DM, CMC Mr. Emil Tsenov, MA Dipl.Kfm. Norbert Wetzel, MBA Mag. Christian Wozabal, MBA |
Emphasis Areas
The Bachelor of Arts (BA) in Management with an emphasis in International Business degree covers all aspects of management with a special focus on the complexities of leading people and directing an organization’s resources in an international/global setting. Topics include the dynamics of globalization, the organization and strategic planning of multinational and transnational organizations, foreign subsidiary coordination and control, and special human resource issues such as cross-cultural management and expatriate employees. Time is given to all aspects of marketing for foreign markets. Students will also receive a sound understanding of what economic forces drive international markets and the complexities they will face dealing with trade barriers, issues of standardization/adaptation, foreign exchange markets, etc.
A minimum of 120 US credit hours consisting of the following: a minimum of 79-91 required
US credit hours of major coursework (see below); a minimum of 30 US credit hours from
the Global Citizenship Program; and up to 11 US credit hours of electives.
*Fall 2019 intake or later. (View previous degree requirements.)
Core Courses
- ACCT 2010 Financial Accounting I (3 credit hours)
- BUSN 2750 Introduction to Statistics (3 credit hours)
Prerequisite: MATH 1430 or STAT 1100 - BUSN 3710 Entrepreneurial Financial Management (3 credit hours)
Prerequisite: FINC 3210 - MNGT 2150 Business Ethics (3 credit hours)
Previously: BUSN 4300 - CSIS 1500 Introduction to Business Technologies (3 credit hours)
- WSBT 2000 Career Exploration (1 credit hour)
- WSBT 2300 Personal Branding (1 credit hour)
Prerequisite: WSBT 2000 - WSBT 2700 Career Management Strategies (1 credit hour)
Prerequisites: WSBT 2000 and WSBT 2300 - ECON 2020 Principles of Microeconomics (3 credit hours)
Prerequisite: MATH 1430 or STAT 1100 (can be taken concurrently) - ECON 2030 Principles of Macroeconomics (3 credit hours)
Prerequisite: ECON 2020 - ECON 3720 International Trade and Finance (3 credit hours)
Prerequisite: ECON 2020 and ECON 2030 - MNGT 2100 Management Theory and Practices (3 credit hours)
- MNGT 2500 Marketing (formerly MNGT 3500; 3 credit hours)
- MNGT 3320 Business Law: International (3 credit hours)
Prerequisite: MNGT 2100 - MNGT 3400 Human Resource Management (3 credit hours)
Prerequisite: MNGT 2100 - MNGT 4100 International Management (3 credit hours)
Prerequisites: MNGT 2100 and MNGT 3400 - MNGT 4330 International Marketing (3 credit hours)
Prerequisite: MNGT 2500 - MNGT 4940 Global Competitive Strategies (Overview) (3 credit hours)
Prerequisite: Completion of all other courses in area of emphasis - Management Elective: Any non-required MNGT 3000 or 4000 Course (3 credit hours)
- MNGT 4970 Bachelor Thesis (4 credit hours)
Prerequisite: All major core courses
International Electives
One course from each of the following four international areas (12 credit hours)
- International History
- International Politics
- International Relations
- General course with an international topic
Language Requirement
12 credit hours in German, French, Spanish, or Italian. This requirement is waived for students whose native language is not English.
Vienna Campus Required Core Courses
- MATH 1430 College Algebra (3 credit hours)
- ACCT 2025 Managerial Accounting (3 credit hours)
Prerequisite: ACCT 2010 - BUSN 2825 Introduction to Research Design and Methods (3 credit hours)
Prerequisite: BUSN 2750 - FINC 3210 Principles of Finance (3 credit hours)
Prerequisite: BUSN 2750, ACCT 2010, ACCT 2025
Business in today's digitally-connected world is increasingly global, and many of
our management majors add an emphasis in International Business with this in mind.
Graduates bring their added international competence to opportunities in global organizations
as development managers, human resource officers, program or account managers, and
supply chain professionals — just to name a few. Moreover, employers seek out employees
with critical-thinking skills, good decision-making capabilities and strong leadership
skills, all elements of a degree at WVPU.
The Bachelor of Arts (BA) in Management with an emphasis in Marketing covers all basic functions of management — exploring the internal and external influences that bear on managerial activities and decision making — while providing a specialization in Marketing. The program addresses the planning, organization, and implementation of marketing strategies, covering such issues as advertising, channel management, sales management, pricing policies, market research and communication. An important objective of the program is to provide students with an understanding of consumer behavior.
A minimum of 120 US credit hours consisting of the following: a minimum of 67 required
US credit hours of major coursework (see below); a minimum of 30 US credit hours from
the Global Citizenship Program; and 23 US credit hours of electives.
*Fall 2020 intake or later. (View previous degree requirements.)
Core Courses
- ACCT 2010 Financial Accounting I (3 credit hours)
- BUSN 2750 Introduction to Statistics (3 credit hours)
Prerequisite: MATH 1430 or STAT 1100 - BUSN 3710 Entrepreneurial Financial Management (3 credit hours)
Prerequisite: FINC 3210 - MNGT 2150 Business Ethics (3 credit hours)
Previously: BUSN 4300 - CSIS 1500 Introduction to Business Technologies (3 credit hours)
- ECON 2020 Principles of Microeconomics (3 credit hours)
Prerequisite: MATH 1430 or STAT 1100 (can be taken concurrently) - ECON 2030 Principles of Macroeconomics (3 credit hours)
Prerequisite: ECON 2020 - WSBT 2000 Career Exploration (1 credit hour)
- WSBT 2300 Personal Branding (1 credit hour)
Prerequisite: WSBT 2000 - WSBT 2700 Career Management Strategies (1 credit hour)
Prerequisite: WSBT 2000 - MNGT 2100 Management Theory and Practices (3 credit hours)
- MNGT 2500 Marketing (formerly MNGT 3500; 3 credit hours)
- MNGT 3150 Consumer Behavior (3 credit hours)
- MNGT 3320 Business Law: International (3 credit hours)
Prerequisite: MNGT 2100 - MNGT 3400 Human Resource Management (3 credit hours)
Prerequisite: MNGT 2100 - MNGT 3450 Principles of Organizational Behavior (3 credit hours)
Prerequisite: MNGT 2100 - MNGT 3510 Management of Integrated Marketing Communications (3 credit hours)
Prerequisite: MNGT 2500 - MNGT 3540 Digital Marketing (3 credit hours)
Prerequisite: MNGT 2500 - MNGT 3580 Professional Selling (3 credit hours)
Prerequisite:MNGT 2500 - MNGT 4330 International Marketing (3 credit hours)
Prerequisite: MNGT 2500 - MNGT 4570 Marketing Research (3 credit hours)
Prerequisite: MNGT 2500, BUSN 2825 - MNGT 4920 Marketing Strategies (Overview) (3 credit hours)
Prerequisite: completion of all other courses in area of emphasis - MNGT 4970 Bachelor Thesis (4 credit hours)
Prerequisite: All major core courses
Vienna Campus Required Core Courses
- MATH 1430 College Algebra (3 credit hours)
- ACCT 2025 Managerial Accounting (3 credit hours)
Prerequisite: ACCT 2010 - BUSN 2825 Introduction to Research Design and Methods (3 credit hours)
Prerequisite: BUSN 2750 - FINC 3210 Principles of Finance (3 credit hours)
Prerequisites: BUSN 2750, ACCT 2010, ACCT 2025
Marketing is a core element of all organizations, and opportunities exist across all
industry sectors - private, public and non-profit. Adding the Marketing emphasis to
your management major deepens your understanding of and access to areas like media,
advertising, and public relations. This knowledge may be useful for positions outside
of marketing, including event organizing, fundraising, lobbying, and research. Moreover,
employers seek out employees with critical-thinking skills, good decision-making capabilities,
and strong leadership skills, all elements of a degree at WVPU.
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